Saldi, Saldi, Saldi....Selling in Summery Rome

She was interested.  He was ready to go.  50% off in Vicenza.  Note orange items at left.  Fearful that we might melt, we generally avoid Ro...

Good Buy Roma, and Samsung's Smiling Woman

It's sad to leave Rome, and sadder still when the Fiumicino airport tries to suck up your last Euro with its tacky "Good Buy Roma...

Metro Hazards!

We assume it's necessary to warn riders on Rome's Metro, the subway system, of the possible dangers of the activity.  But the ad age...

Advertising: Totti's Cucchiaio

"Clearly," intones the Nobel Prize-winning physicist Michael Beard in Ian McEwan's recent novel, Solar , "advertising was...

Mad Men should be so good: Cat Food and Aperol

 hanging in a Metro exit   Italian design sense extends to ads, in our opinion.  In this blog we feature a couple that particularly appea...

Nero Burned Rome: A Favorite Poster

Italians, and Romans, love and hate their posters. On the one hand, the poster is a preferred form of advertising and selling a product, whe...